Oct 3, 2011 Fashion & Bridal Wear
His clients include India’s super-rich, usually brides from Mumbai, Delhi, Raipur, Indore and Nagpur looking for a very exclusive, bling-rich lehenga. If you’re not keeping a close watch on bridal fashion designers, chances are, you wouldn’t have heard of designer Ankur Batra and his label Ecru; the Delhi-based designer has never participated in a Fashion Week and rarely shares pictures of his work with the media. Which is why, fashionistas quip that Ecru is one of Delhi’s best kept secrets- Ankur Batra, the low-profile, charming and endearing designer who custom-makes the most ‘wow’ ensembles! Batra and his business partner Amita Shukla run two labels ‘Ecru’ for couture & bridal wear, and ‘Amber’ the luxury prêt label. Now ‘Amber’ has opened their first signature label in Mumbai—at Om Chambers, Kemps Corner, the once most sought-after address for couturiers.
Batra emphasises that most of his bridal clientele from all over India will continue to meet him personally in Delhi, while the Mumbai store will showcase the luxury prêt label only. He explains: “Our approach, both on Amber and Ecru—are a very personalized approach to design, flawless creations that are one of a kind, beautifully crafted and neatly finished”. Brides who can afford to buy an Ankur Batra creation travel from wherever they are, to Delhi to meet the designer at his opulent studio in Chattarpur, Delhi, which also houses a private spa that is open for clients only. Post the consultations and fittings brides can get a make-up consultation by Ecru’s in-house make-up expert Anu Kaushik, so everything is just-perfect for the big day!
Dec 4, 2009 Fashion & Bridal Wear
Ankur Batra and Radhika Naik’s bridal creations.
“Ankur Batra is the hottest pick for super-rich Delhi brides. My bridal clients are picking atleast one if not many outfits from him”, says Vipul Bhagat, a makeup artist to brides from business magnate families. Unless you’re one of those who keeps track of what’s in vogue in bridal couture, quite likely you wouldn’t have heard of Ecru by Ankur Batra. Ditto Radhika Naik Couture. “Who’s she”, even wedding or fashion industry professionals would ask. She is the Colaba based designer who designs exotic bridal wear for the richest Sindhis from Hongkong, Phillipines and Indonesia.
Ankur Batra and Radhika Naik have a lot in common. Both design bling-rich bridal wear for the super-rich only. Both Ankur and Radhika worked as assistants with prominent designers before setting up their own studio. In an industry where newcomers have to struggle for years, Ankur and Radhika were lucky to earn the ‘big name’ tag soon. Both keep their creations a ‘secret’ and are very particular about who they interact with. They agree to an appointment only when they’re sure you’re not meeting just to ‘check out’ their creations. They both have never displayed their creations at Fashion Shows and they’re very selective about where they promote their label. They’re sure that the super-rich will see their clients wearing their labels at exclusive social occasions—so if you’re in the ‘circle’ you’d have got a glimpse of their label and you don’t need to see actual creations at their store. And if you’re not from the ‘circle’ they wouldn’t like to get to know you! ‘We are Arrogant’ and ‘We Exclude’– two of the many colours of couture!