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Celebrity Jewellery designer Maheep Kapoor invites us into the world of bespoke bridal jewellery
Bridal Fashion and Beauty - Apr 1, 2022
Loved for her scintillating, luxurious jewellery designs, Maheep Kapoor has set the bridal world abuzz again with the launch of her latest collaboration with Tyaani Jewellery – Glow by Maheep Kapoor.
Inspired by the warm glow of gold and precious stones against the skin, the collection epitomises the high fashion in fine jewellery with its sumptuous use of large uncut ‘Polki’ diamonds and versatile designs. Showcasing the most delicate and intricate of filigree work, enamelling, embossing and carving methods, these stunning pieces lend themselves with just as much panache to Western as they do to Indian silhouettes, and are tailor-made for the undeniably confident brides of today.
As her collection hits the stores, Maheep gives us a rare insight into her expertise in bespoke fine jewellery, bridal experiences, latest jewellery trends and more in an exclusive interview with WeddingSutra.
When you first got into this market, what was the most surprising or enlightening observation you made? Tell us about some experiences.
“Coming from a western perspective, I was blown away by how different the bridal approach was to jewellery. For Indian brides, jewellery is as important as outfits and is not taken lightly, while contrastingly Western brides mainly opt to showcase their engagement rings, choosing only minimal jewellery to delicately accessorize their look. Here, every wedding function is planned with a distinct theme with specific outfits and jewellery to boot, each one in just as much focus as the other.
Moreover, wedding jewellery in India is never regarded as just accessories, but rather elaborate pieces that are thoughtfully curated, and eventually become precious family heirlooms to pass on to the next generation. So while outfits are selected as per the latest trends or favoured designers, the jewellery choices are a lot more timeless.”
When choosing their bridal jewellery, do you prefer to have one-on-one consultations with your brides over regular in-store experiences?
“That completely depends on individual need and situation. Every collection is curated with elaborately thought out designs to suit a large variety of tastes and choices, so there is something for every bride who walks in, However, at times when a bride needs to custom design her jewellery to match her outfits or a specific vision, I am of course more than happy to interact and lend my expertise. It’s all about what the bride needs!”
You of course have a very distinct and impeccable sense of style. Apart from jewellery, have you extended your styling expertise to outfits as well while working with brides?
“Ideally I try not to, as every bride has a unique sense of style and should be unapologetically herself on her wedding day. However, if the bride is choosing her jewellery first and needs guidance on the direction of her outfit, I am always happy to lend any advice I can”.
A lot of jewellery brands craft their collections to appeal to a specific target audience defined by age, culture, style, etc. Do you also design with a similar approach?
“Not at all! I believe personal style should transcend region, culture and age, and should not be confined by what is deemed suitable for you. I design pieces that appeal to people across the board, and I encourage my clients to embrace their true personality and shine”.
Do you think jewellery as a market sees much change in trends over the years?
“Not in India! Right from the time of kings and royalty in history to celebrations today and even day-to-day dressing, jewellery is deeply ingrained in our society. When it comes to weddings, brides have always gravitated towards the quintessential royal ensembles with heavy traditional jewellery, and I don’t see that changing much over time. In fact, the connotation that style staples have for special occasions is what makes them precious and cherished.”
As a designer, personal experiences surely mould your creativity and inspiration. Tell us about some.
“Inspiration is always and constantly all around us, and can strike anytime. One such example I can give is of travel. With the current popularity of destination weddings, packing for occasions is definitely challenging with luggage restrictions and such, especially since festive outfits, jewellery etc can be quite cumbersome to travel with. This inspired me to create pieces that would be a statement on their own, such as my chandbalis, cutting down the need to wear multiple pieces to suit the formality of wedding events. These styles are so stunning on their own, all you need to do is throw on your outfit, and you are ready to turn heads!”
Do you miss the pre-Covid experience of participating in wedding exhibitions and expositions?
“Absolutely! Fine bridal jewellery is quite a niche market, so wedding exhibitions, and the energy of bridal clientele that it came with was something we missed sorely in the Lockdown period. Interacting with clients keeps me on my toes with the latest trends, ideas and visions, and constantly feeds my inspiration for my collections.”
