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Mandira Bedi debuts as designer, launches her first flagship store in Mumbai
Bridal Fashion and Beauty - Oct 27, 2013
Mandira Bedi launched her own design label at Khar (West), Mumbai. The launch was a star studded event with Karan Johar as the guest of honour along with Anil Kapoor, Arbaaz Khan, Maria Goretti with Arshad Warsi, Mini Mathur, Dr Jamuna Pai, Sophie Choudhary, Masaba, Shaheen and Roshan Abbas, Suchitra Pillai, Neelam and Sameer Soni, Madhoo, Neha Dhupia, Madhavan, Shonali Nagrani, Sanjay Suri among many others.
Mandira Bedi at her store launch
Karan Jauhar inaugurates the store at Khar (West), Mumbai
Mandira Bedi says her label of bespoke saris and accessories is an extension of who she is! “The ethos of the label is simple; every item of clothing designed by me is something I would wear myself” says Mandira whose collection features saris that are traditional yet quirky, classic yet inventive, elaborate yet minimal. She adds, “There’s something here for everyone. A fusion of fabrics, colour and detail allows anyone from a teenager to a glam grand mum to carry off my designs!”
Shaheen Abbas in a Mandira Bedi sari
Maria Goretti and Arshad Warsi
Mandira Bedi and Anil Kapoor
The fantastic response she’d received at exhibitions in Mumbai and Singapore ousted any apprehensions she had about launching her own label. She adds: “Being on a panel of experts and talking cricket had more perks than I had imagined! It got me to be associated with the most beautiful garment: The Sari.. The more I wore saris, the more I grew to love them. The sari is the most versatile garment ever. It can be formal, conservative, fun and sexy! And so to make my relationship with the sari even stronger, one day I walked into a fabric store and bought a few fabrics. I took them to a tailor and I told him what to do. And that’s just how it got going! As the days went by, I really started to enjoy colors and fabrics. My saris have never been about heavy work and lots of embroidery. I like to believe they radiate color and drama. They are effective and affordable! I hope they please your eyes as much as they please mine!”
Karan Jauhar and Mini Mathur
Sophie Chaudry and Masaba strike a pose
Address: Mandira Bedi, Ashrey Building, Ground Floor, Corner of 13th & 18th Road, Near Fab India, Khar, Mumbai 400052
