The Happiness Quotient (HQ) and Weddings!

Wedding Planning - Jul 24, 2020

If someone were to track the happiness quotient at weddings, it would probably start rising at the first beats of the dhol and peak at the pheras, before the emotional bidaai. And we could all do with a little more of the happiness, joy and love experienced at weddings nowadays.

We spoke to 10 creative entrepreneurs/ social influencers who unanimously agree that the ‘health first’ precaution may make it near impossible for families to host or attend grand weddings anywhere in the world. But whenever they start, hopefully soon, its ‘soft power’ may be just what we all need in our lives!

While the current scenario demands that the scale of celebrations be downsized – the magnitude of its importance in a bride’s life still remains the same. And whether the guests are among the 20 or 2000 who are invited to attend, they’d love to get ready with as much excitement, love and happiness…”

Vanita Bhandari,
Businesswoman/ Designer

At the core, weddings are a time to celebrate love and this is the only thing that should matter most for the couple and their families! What truly makes one wedding different from the other is the essence of each family’s traditions, and the couple’s own definition of beauty and camaraderie.”

Shalini Passi,
Arts Patron, Philanthropist

Weddings are celebrations of joy, of expanding your family of loved ones. The excitement of new clothes and jewellery is a mood elevator and the joy of celebrating with friends and family – sheer happiness!”

Poonam Soni,
Jewellery Designer

Weddings are not just the coming together of two families, but the amalgamation of different traditions and cultures which makes any Indian wedding so unlike every other kind. Moreover, each Indian state has its own cuisine and sub cuisines, so when two families come together the food is always a central part of that celebration.”

Rachel Goenka,
Restaurateur, Chef, Author

The biggest joy in life is to love and be loved. Weddings are the perfect way to showcase your love for one another as a couple. However, the most magical feeling is when family and friends get to indulge in the heartwarming festivities that uplift and enliven just like a fairytale, and makes you forget the stresses of daily life by captivating you into a magical world of happiness and bliss.”

Natasha Moor,
Makeup Artist

Planning a wedding is never a stressful affair provided you do it the way you and your loved ones want to. And in India, it’s not just the bride, but her entire family who look forward to planning the celebrations with all their love, strength and energy.”

Aarushi and Akshay Oswal,
Founders, Oceglow Cosmetics

Weddings ignite hope and joy in our hearts; the promise of new beginnings, of happiness and creating memories for a lifetime. They make us nostalgic, reflective and become milestones in our own lives while entwining loved ones through shared experiences.”

Nachiket Barve,
Fashion Designer

Weddings signify the start of something new. The pandemic has caused us all to experience a homecoming in so many ways – it’s the same with weddings. It’s wonderful to see people steering away from the idea of making a wedding a grand display for the world, and bringing the focus back on what matters the most.”

Palak Shah,
Founder, Ekaya Banaras

The delightful celebration of families with loved ones and the cheerfulness associated with weddings, is nothing less than one’s own secret little festival. The happiness borne out of such joy is priceless.”

Harit Rajendra Zaveri,
Managing Director,
Harit Zaveri Jewellers

With the general mood already being downcast, and the economy mirroring the prevailing sentiment, it becomes vital for moments that invite a celebration – one that binds us back with those who matter the most, giving us a reason to raise a toast to the health and future of those we love. I can’t think of a better occasion than a wedding in the family, or of a close friend to draw a heartfelt cheer! And yes, to slip into a suit, for an entirely worthy change.”

Arvind Vijaymohan,
CEO, Artery India

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Tags: Artery India, Arushi and Akshay Oswal, Changes in wedding industry, Ekaya Banaras, employment in wedding industry, Harit Zaveri, Harit Zaveri Jewellers, Indian Wedding Industry, Indian Weddings, Nachiket Barve, Natasha Moor, Oceglow Cosmetics, Palak Shah, Poonam Soni, post pandemic weddings, Rachel Goenka, Shalini Passi, Vanita Bhandari