About Ritu Kumar
Ritu Kumar is one of the most respected designer-wear brands in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts have created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. She has pioneered the term ‘fashion’ in the Indian context. The company sources the finest fabrics and craftsmanship from across the country thereby reviving great textile skills and providing employment to hundreds of artisans.